A conceptual branding project for an asian fine dine restaurant in Sydney and Melbourne.

Chin Chin has been a very popular brand amongst asian food lovers. The lack of uniformity in design to create strong associations in the minds of their guests, was a key area that needed attention.

The design of the business card creates an enigma and improves the brand image. With the new design, Customers are more likely to associate excitement and fun with the restaurant, which is how the brand wants to be perceived.