Burger King - Fire is Better

What is the best way to cook a burger?

Everybody knows that burgers taste better when cooked over a flame grill.

The two print ads have been created to remind people of the more superior /authentic way of cooking a beef patty, and then establishing that burger king has been doing that since years.

Challenge: Set burger king apart from the competition using the ‘flame grilling since 1954’ positioning.

Message/Idea: Fire is better. Flame grilling is the best way to enjoy a burger.