An Integrated marketing awareness campaign designed to promote a new chemistry of cosmetics course to students from non science background.

The idea consisted of creating 2-3 eye-catching print ads that would attract attention from new students that had an interest in skin care and cosmetics regardless of their field of study.

A QR code on all the prints would take them to the ‘landing page’ which was the course description.

Finally, a strategic placement of a calender reminder button was suggested to be placed on the landing page, to ensure recall and action at the time of enrollment.

Expected outcome was an increase in new student enrollments by 50 with 40 students from non science background.